A Place of Discovery
For Locals and Tourists Alike!
San Francisco. The name itself conjures up thoughts of glittering blue waters, steaming clam chowder, barking sea lions, and golden sunsets. This peninsula brims with history and culture. It's nearly impossible to settle on a nickname for this city. At one time it was called, "The Paris of the West." According to Caleb Garling at TheBoldItalic.com, this nickname was likely a hook to lull Easterners to the West. At other times this city was called, "The Golden City." The name sounds grand and luxurious. It reminds us of the gold rush, the Golden Gate Bridge, and the golden sunsets. In contrast, locals often simply say, "The City." And some, with tongue in cheek, call it, "Fog City". It may be a surprise to some, but the names "Frisco" or "San Fran" are not local vernacular. Yes, "Frisco" was the name of the St. Louis-San Francisco Railway, but it's not a name that captures the vibrant culture of this peninsula. Perhaps the best choice is simply, "The City by the Bay." It's simple and straightforward. And it subtly hints at all of the dynamic energy, passion, and culture that's nestled along this glorious Bay.